We walk the financial journey alongside athletes, creators, and rising entertainers — from your first deal to a real long-term plan. Plain language. Transparent reporting. Independent point of view.
A college athlete signs a $100,000 NIL deal in October. By April, they owe $35,000 to the IRS and nobody warned them. A creator with steady ad revenue can’t qualify for a mortgage because no one tracked the income by source. A rising entertainer hands off “the money stuff” to a trusted manager — and learns three years later that 30% was quietly skimmed off the top.
These aren’t outliers. They’re the norm. And almost every one traces back to the same problem: a young earner suddenly making real money, surrounded by professionals who each take a cut, none of whom are paid to answer to them.
Traditional firms are built for one beat — steady W-2 earners, established businesses, long-tenured high-net-worth families. Their systems, fee structures, and onboarding all assume that cadence. An 18-year-old with $40K coming in from four brands across two states, on a career clock that might run three years or twelve, is a complicated low-revenue account at most firms. They get treated that way too.
So they end up assembling a team on the fly. An agent here. A business manager there. Maybe a CPA they see once a year at tax time. Each one specialist enough to defend their slice, none of them coordinating the financial picture or translating it into plain language. The athlete is the only person at the table without a financial voice that’s actually theirs.
Before 2021, college athletes couldn’t earn money from their name, image, or likeness. The market is now in the billions. Athletes are signing six- and seven-figure deals while still in school, navigating self-employment tax, multi-state filings, quarterly payments, and business deductions on top of practice and class. Most of them have never filed their own return.
Layer in the creator economy, the explosion of 1099 income in entertainment, and the rise of name-your-price brand deals — and you’ve got a generation of earners facing a financial system that wasn’t built for them. We’re here to walk that journey with them — from the first deal through the years where real wealth starts to take shape.
Read these as commitments. If we’re ever not living up to one of them, we want to hear about it.
Your agent answers to their book of clients. Your business manager answers to their billing cycle. Your CPA answers to the filing deadline. We answer to you — and only you — on the questions that affect your financial picture. That independence is the whole point. Counters Red Flag #10: Conflicts of interest.
We don’t move money behind your back — that’s not what we do. Every transaction, every report, every dollar in and out: you see it. Our job is to put the information in your hands and the financial picture on the table. The decisions are still yours. Counters Red Flag #09: “You don’t need to see the numbers.”
A lot of this industry runs on confusion — the less you understand, the more they can charge. We run the opposite play. Every conversation should leave you knowing more than you walked in with, and feeling more capable of asking the right questions of everyone else on your team. Counters Red Flag #01: “Just trust us.”
We don’t take referral fees. Not from lawyers, not from lenders, not from financial platforms. When we point you toward another professional, it’s because they’re actually the right fit — not because someone’s paying us to deliver you to their door. Counters Red Flag #04: Hidden fees & commissions.
If you can’t see what’s happening with your money on demand — from any device, at any time — we haven’t done our job yet. “Let me get back to you on that” is not an acceptable answer to “where did my money go?” Counters Red Flag #12: No clear reporting.
What working with us actually looks like — from your first deal to a real long-term financial picture.
Where is the money coming from? What does take-home actually look like after federal, self-employment, and state tax? What states might owe a piece? We start by giving you a full, honest snapshot of your financial reality — in language you can actually use.
When a contract’s on the table, we walk through the financial implications with you — tax impact, payment structure, cash flow, hidden fees, anything that affects what you actually keep. We don’t negotiate the deal. We make sure you understand what you’re signing from the financial side.
Variable income has its own rhythm. We help you build the structure that fits it — separating personal from business, sizing tax reserves, planning for the lumpy months, deciding whether an LLC or other entity makes sense for your situation.
Our team includes CPAs who handle the tax side — quarterly estimated payments, multi-state filings, year-end returns. The goal isn’t just to file. It’s to keep you ahead of the IRS instead of reacting to it.
As your earnings build, the conversation shifts. What does the financial picture look like in three years? Five? Ten? We help you map it out — entity structure, retirement vehicles available to self-employed earners, building reserves, planning around career uncertainty. We don’t pick your investments. We help you understand the landscape so you can make informed decisions with the right specialists.
We’d rather be the right fit for the right people than the wrong fit for everyone.
The people you’re paying right now are mostly specialists with other priorities. Your agent is focused on closing deals. Your business manager is focused on the day-to-day. Your other advisors each have their slice. Each one matters. But none of them is positioned to give you an independent financial perspective that answers to you and only you.
That’s the seat we sit in. We’re the team you call before a deal gets signed — to understand the tax and cash flow implications. We’re the team that translates what the other professionals are telling you into plain language. We’re the team that builds your bookkeeping, runs your tax prep, helps structure the business side, and walks alongside you as your financial picture grows.
For legal clarity: Your Finance Group is a financial support team. We are not a CPA firm, not a law firm, and not a registered investment advisor — even though we have CPAs on staff who handle tax preparation. We don’t manage investments or recommend specific securities. What we do is give you a transparent, independent financial perspective — the one most people in your situation have never actually had.
Practically speaking, that means we’re free to do the thing most professional services structures aren’t set up to do: tell you the truth and answer the phone. About anything financial. Before you need it.
Start with the take-home calculator to see your real tax picture, or send us a consultation request and tell us about your situation.